THE MAGIC BRIEF
Learn how great brands design emotion, attention and behaviour
Every week, The Magic Brief breaks down the psychology, storytelling systems and experience design principles behind the world’s most effective brand. From Disney and Apple, to Ikea, Netflix and theme parks.
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The Weenie
Welcome to Edition #1 of The Magic Brief. We start where all great experiences start: with the question of how you get people to move. Walt Disney had a hot dog. He turned it into the most powerful design principle in the world . Before UX was a discipline, Walt…
THE SYSTEMS GREAT BRANDS USE