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WHAT MAKES IT GREAT
Harvard Business School teaches Apple and Google as case studies. The Magic MBA does the same — but makes it accessible, compelling, and immediately applicable to your work.
Every course is extracted from real brand playbooks. You already have an emotional connection to these stories. That connection is the entry point to the lesson.
1 — Storytelling
Every module teaches a lesson through a real brand story.
2 — Brand Building
Learn what makes people and brands memorable and beloved.
3 — Experience
Compelling from customer touchpoint to final impression.
4 — Launches
From product to market, the art of a launch that lands.
HOW IT WORKS
Each module starts with a brand story you know — and ends with a
framework you can use tomorrow.
01
Each module opens with an iconic moment — a product launch, a campaign, a decision that changed everything. You're already hooked before the lesson starts.
02
We distill the timeless business principle from the story. Not theory — a repeatable framework you can explain to a colleague in five minutes.
03
Each module ends with a direct translation to your work. Three questions. One action. You leave with something to do — not just something to think about.
COURSE ROADMAP
Each course goes deeper into one pillar. Start with one. Share them all.
COURSE 01 — LAUNCHING FIRST
How the world’s iconic brands build narratives that make people feel something — and buy everything. Draw from 15 years of brand mythology.
COURSE 02 — COMING SOON
Every touchpoint is a customer story: how the best brands design the space between products and customer — and make more buyers loyal in the process.
COURSE 03 — COMING SOON
You are the brand before it has one. This course builds the story that makes people follow the lens that makes your story — simply follow it. One action. Something to think about.
WHO IT'S FOR
Not for beginners who need the basics explained. For people who already think about brand, story and strategy — and want to go deeper.
Marketers who want frameworks, not just inspiration
Founders building a brand from scratch
Brand strategists looking for a sharper vocabulary
Creative directors who need to tell ideas, quoted
Business leaders who want to understand why great brands work
WHAT YOU WON'T FIND HERE
THIS IS NOT THE RIGHT FIT IF...
You want a 40-hour certification with no actionable output
You’re looking for a prestigious logo you can already read on your CV
You prefer dry theory over brand stories and real examples
Walt Disney
A small group gets access before it goes public — at the lowest price it will
ever be.